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Top SEO News, 2018

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    The Italian authorities fines WhatsApp for $ 3 million euros

    July 11/2017

    The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters.
    According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company. In particular, they were persuaded that without agreeing on this they would not be able to continue using the service.
    The WhatsApp press service commented on this situation the following way: "We are considering this decision and preparing a response to the authorities."
    The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions.
    The fact that WhatsApp will open Facebook access to the user base became known in August 2016.

    Google keeps ignoring the Last-Modified meta tag

    Aug 14/2017

    Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
    The question was:
    "In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
    Mueller replied the following:
    Yep, we still do not use it.
    - John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
    The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
    In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.

    Google tests a new search results format with ready-made answers

    July 11/2017

    English-speaking users noticed that Google is testing a new format for the search results that would include ready answers.
    From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer.
    "Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The SEM Post blog
    It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch.

    Google does not consider a sticky footer as a violation of the rules

    Aug 04/2017

    In most cases Google does not penalize or lower websites for using a sticky footer. Thus, there is no need to worry about possible problems due to the use of this technique. This information was stated by the Google search representative Gary Illyes on Twitter.
    At the same time, Illyes advises to avoid obsession, so as not to cause irritation among users when sticking the footer.
    Nah, I would not worry about that, but do not try to make them as less obtrusive as possible. You really do not want to annoy your users.
    - Gary "鯨 理" Illyes (@methode) July 28, 2017
    It should be recalled that in April the search rep, John Mueller, said that Google does not punish websites for posting end-to-end text and links into the footer of the page. The content of this block is not regarded by the search engine as the main page on the website.
    Earlier this month it became known that the location of internal links on the page does not affect their weight.

    Google Search Console sends thousands of verification requests to webmasters by mistake

    Aug 14/2017

    The webmasters who work with Google Search Console have been receiving numerous letters from the service in the last two days asking them to confirm the data. In some cases, thousands of such messages are going to inbox.
    Google’s search quality department specialist John Mueller suggested that the problem may be related to the beta version of Search Console, and apologized:
    "I also noticed that it was happening. I think it started yesterday or the day before yesterday. We sorted out the problem together with the Google Search Console team, and, in our opinion, it does not mean that there is something wrong with your websites. It seems that the problem is on our side, we have confused something, I think this is related to the beta version of Search Console. Perhaps there are some processes that need to be re-tested. But this does not mean that you have to make any changes on your websites, or that you have been attacked by hackers, or something like that. I'm embarrassed and apologize for all these messages that dropped to you inbox mails."
    It should be recalled that Google is working on a new version of Search Console, which became known in July. The company officially confirmed this information in early August and shared the details of the two reports for testing. The new Search Console version will not only change the interface, but also make more data available.

    Google will no longer trust WoSign and StarCom certificates

    July 25/2017

    Google reports that in the coming months, it will completely stop cooperation with certificates issued by WoSign and StarCom certification centers. The change will take effect with the release of Chrome 61, which is expected in mid-September. It will affect the certificates issued before October 21, 2016, the period of validity of which has not yet expired.
    Last year, Google Chrome 56 stopped trusting the certificates from WoSign and StarCom, released later October 21, 2016. After the release of Chrome 57, the browser partially stopped trusting the old certificates. An exception was made for websites that are among the first million in the Alexa rating. From now on, all certificates from these centers will be banned.
    "Starting with Chrome 61, the white list will be removed, which will lead to a complete cessation of trust in the existing root certificates of WoSign and StarCom and all certificates that they have given out. Websites that still use certificates from StarCom and WoSign should urgently consider replacing them, so as to minimize any inconveniences to Chrome users," reports Google.
    It should be recalled Mozilla announced about freezing its cooperation with WoSign and StartCom in September 2016. Starting with the Firefox 51 the certificates are considered to be invalid. At the same time, the support of certificates issued before October 21, 2016 is still preserved.

Read about SEO

SEO Facts

  • Seo Facts #43

    U.S. spending on paid search and organic optimization will top $45 billion by 2019. (MediaPost)


  • Seo Facts #11

    A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.


  • Seo Facts #22

    The average user spends up to three hours a day on a mobile device. (2016)


  • Seo Facts #47

    A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content (Source: Moz)


  • Seo Facts #100

    Gmail has over 900 million active users as of May 2015. (Source: TechCrunch)


  • Seo Facts #24

    Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. (Digital Marketing Philippines)


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